The comprehensive approach and engagement provided by ITP and supported by all involved parties, on the Loop, was a demonstration in what can be done with the right targeted approach.
By providing an evidence-led approach to the marketing and engagement of the new Loop service and incorporating ITP's behavioural science expertise, the team were able to better target audiences which in turn led to an average of just under 3,000 passengers using the Loop service per week. The team also engaged with over 270 people across the pop-up engagement events, providing advice and support to those looking to give the bus a try.
Our efforts via this marketing and engagement project have enabled us to encourage a new group of bus users, in turn reducing the impact of travel via single-occupancy vehicles.
Experts team Changing behaviour