Changing behaviour

Encouraging more people to use sustainable transport for everyday trips can address major societal challenges such as the transition to net zero and enhancing social mobility. While improvements to local transport infrastructure and public transport services are tangible steps to support this change, it is equally important to implement initiatives that inform and shape public perceptions towards transport to achieve long-term behaviour change. Changing behavior is crucial for achieving these goals and ensuring a sustainable future.
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Our services

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Public engagement & consultation

Effective communication is crucial for the successful delivery of any project. It often begins with early-stage consultation and outreach to key stakeholder groups and the public. Our empathetic and experienced team excels at listening objectively and collaborating with stakeholder groups to build consensus on sensitive transport, planning and personal mobility issues.

Marketing, communications & branding

Successful marketing campaigns encouraging sustainable travel need to be both creative and memorable. We adopt an insight-led approach to campaign design and conduct market research to develop meaningful campaign messaging. By collaborating with creative teams we design striking visuals and, utilise targeted communications channels to reach our audience.
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Behaviour change campaigns

Engaging with people face-to-face is crucial for shaping behaviours, it allows for direct communication and the opportunity to address barriers to sustainable transport use that digital information alone can't. Our experienced team delivers public engagement activities aimed at young people, jobseekers, commuters, families, residents, and the elderly, to provide tailored advice to make more informed decisions about how they travel and persuade more to use sustainable transport.

Travel demand management

Travel Demand Management (TDM) enhances the efficiency of the transport network by strategically managing how, when, why, and where people travel and exploring capacity vs demand. We can proactively develop and implement TDM strategies; using data to develop measures to effectively mitigate the impact of large-scale events, planned engineering works or large scale infrastructure projects.
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Travel plans

Organisations are increasingly prioritising the development and implementation of Travel Plans and Sustainable Transport Strategies to enhance accessibility and support carbon neutrality. By appraising the local transport network and surveying existing travel patterns we deliver initiatives that encourage people to use sustainable transport.

Working closely with people is vital for the success of transport planning

Our passionate team prioritises behaviour change programmes that are guided by evidence and take a personalised approach to engagement. This approach enables positive environmental, social, and economic impacts, highlighting the importance of our work with organisations, communities, and individuals.

Sian FoxAssociate Director Sustainable Mobility
Sian Fox

TripSwitch

TripSwitch can assist your organisation to achieve its net zero targets by influencing more sustainable trips. Our evidence-led approach uses behavioural science from ITP’s 25 years in the industry and cutting-edge data tools to design and deliver a travel planning solution for your organisation.

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Sian Fox

Sian Fox

Sian is passionate about developing behaviour change strategies that positively impact the people and place they are located.
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Stephanie Meyers

Stephanie Meyers

Specialising in marketing and comms to achieve behaviour change, Steph has led award-winning projects to increase sustainable commuting.  

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Jim Bradley

Jim Bradley

A market research specialist who applies proven research techniques to understand people’s travel needs, attitudes and perceptions.
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Rachel Thompson

Rachel Thompson

Experienced in shaping the places that we live, work and play, Rachel works with developers to embed sustainable travel at new developments. 
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Kirsty Guttridge

Kirsty Guttridge

An experienced project manager with a keen interest in carbon reduction through behaviour change and travel demand management.
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Our changing behaviour team

Our team specialise in the human-side of transport planning, whether that’s engaging with stakeholders to build consensus on new transport planning initiatives or carrying out market research to understand different audiences’ motivations and barriers to transport.  

We use these insights to develop transport-focused marketing campaigns, town-wide behaviour change programmes and Travel Demand Management practices to shape travel patterns. 

 

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Insights

Our experts  are happy to assist you - Experts team Changing behaviour

Our experts are happy to assist you

Experts team Changing behaviour