Earlier this year, ITP was appointed by Edgbaston Stadium to provide an evidence-based strategy to outline spectator travel patterns for the flagship “Go Green Game”. As the first ever sustainable international cricket match held at Edgbaston, there was a desire to build momentum on the fantastic work the stadium and the sustainability team have already achieved over recent years.
To help them achieve this and to better understand the current impact of spectator travel on their overall carbon footprint, Edgbaston Stadium procured ITP’s innovative travel planning service - “TripSwitch”. The TripSwitch service provides a solution for organisations looking to influence more sustainable trips and reach their wider net zero goals. Edgbaston Stadium chose to focus on two elements of the TripSwitch service for this piece of work, the Carbon Calculator and the Audience Assessment tools.
As a service, TripSwitch is particularly valuable for sports venues as it can be used to assess staff travel, spectator travel, business and freight travel.
For Edgbaston though, we focused on spectators. As the Go Green Game was an England Men’s IT20 fixture against New Zealand, this resulted in a range of spectators travelling from across the UK and further afield.
The TripSwitch Carbon Calculator tool quantifies an organisation's transport-related carbon footprint to create a baseline for comparison of future transport use. For Edgbaston Stadium, the total spectator distances travelled by each transport method were used to calculate the total emissions produced. Various outputs could be obtained from this data, including a breakdown of direct and indirect emissions and a combination of both, which was the key output focused on for this piece of work.
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