My deliberations came at a time when the DfT’s Social Value toolkit was launched. This looks at how social value can be delivered through buses, ‘maximising accessibility, inclusivity and equality of opportunities for the full range of existing and potential bus users’. One of the key recommendations is to employ ‘Friendly, considerate and consistent staff - greeting at boarding / alighting, offering support (physical support, information, etc.), ensuring passengers are seated before moving, consistency of drivers along corridors (where possible). In addition, drivers and support staff should be trained in dealing with incidents of harassment and discrimination.
It seems I am not alone in recognising that drivers have a role in improving social value, and their importance to society as a whole. I’d be interested to learn what operators think of the Social Value Toolkit, and in particular how/if they plan to work with drivers to meet the objectives.
Is it better to employ drivers and teach them customer care, or employ people with customer care skills and teach them how to drive?
Image Source: FirstBus
Experts team Public transport planning
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